Alter Ego Urban Proof Shampoo 250ml

Alter Ego Italy — Detox shampoo for protection against urban pollution Urban Proof Shampoo

Urban Proof shampoo is designed for deep and gentle cleansing of hair from specific pollutants characteristic of the urban environment: smog, fine dust, and heavy metal residues. The innovative formula with activated charcoal is aimed at effective toxin absorption, helping to restore the natural cleanliness and freshness of hair and scalp. The product is intended to protect hair structure against oxidative stress, which can cause loss of shine and elasticity. Thanks to Urban Shield technology, the shampoo can promote the formation of a protective barrier, helping hair stay clean and protected from atmospheric effects for longer. Regular use of the product helps maintain color brightness and the healthy appearance of curls.

Active components:
Urban Shield technology (protective barrier), plant charcoal (detox and cleansing), gentle surfactant complex (gentle care).

Main features:
Can promote effective toxin and pollutant removal, helps restore natural hair shine, is designed for protection against the negative effects of the urban environment, can help maintain cleanliness for a longer time.

Usage:
Apply a small amount of shampoo to wet hair and scalp. Lather with gentle massaging movements. Leave on for 1–2 minutes to enhance the detox effect, then rinse thoroughly with lukewarm water. Repeat if necessary.

Manufacturer information:
Manufacturer: Pettenon Cosmetics S.p.A. S.B.
Address: Via del Lavoro, 217, 35010 San Giorgio delle Pertiche (PD), Italy
Trademark: Alter Ego Italy
Contact information: [email protected]