Alter Ego Urban Proof Shampoo 1000ml

Alter Ego Italy — Detox shampoo for protection against urban pollution Urban Proof Shampoo

The professional size of Urban Proof shampoo is specially designed for deep cleansing of hair and scalp from accumulated urban pollutants: smog, fine dust, and heavy metal residues. Its innovative formula with charcoal is aimed at effective toxin absorption without disrupting the natural protective barrier. The shampoo is intended to restore the initial cleanliness, freshness, and shine of the hair. Urban Shield technology helps create an invisible layer on the hair surface that can promote structural protection against damage and premature aging. Regular use of the product helps maintain hair health, making it light and shiny, as well as preserving color brightness for longer.

Active components:
Urban Shield technology (protection against aggressive environment), active plant charcoal (cleansing and detox), gentle cleansing agent complex.

Main features:
Can promote deep toxin removal, helps restore healthy shine to hair, is designed to protect against the negative effects of atmospheric pollution, can help maintain scalp cleanliness for a longer time.

Usage:
Apply the required amount of shampoo to wet hair and scalp. Lather with gentle massaging movements. Leave on for 1–2 minutes, then rinse thoroughly with lukewarm water. Repeat the procedure if necessary.

Manufacturer information:
Manufacturer: Pettenon Cosmetics S.p.A. S.B.
Address: Via del Lavoro, 217, 35010 San Giorgio delle Pertiche (PD), Italy
Trademark: Alter Ego Italy
Contact information: [email protected]